Blog

Marketers were sent into a panic last week when Facebook announced its algorithm will soon limit the brand and publisher posts in users’ feeds. Many in the industry are calling it the “nail in the coffin” for organic reach. But it isn’t just Facebook that has marketers on edge. The latest data reveals that many “tried and true” digital marketing Continue Reading

Creative teams are constantly under the gun to deliver compelling, innovative campaigns. And it’s easy to buckle under that pressure when there’s a lack of time and resources. According to our Agile Marketing Survey, developing campaigns that stand out in the market is the number one challenge for marketers today. But creative teams are struggling to keep up with the Continue Reading

by Kent McDonald A while ago I shared three steps for more effective projects, based on the premise that it’s much better to be effective (do the right things) than efficient (do things quickly). One of those steps is to measure success and progress based on outcome, not output. You want to use business objectives as a way of gauging Continue Reading

New Year’s is just around the corner. You’ll be returning from a (hopefully) relaxing break from the office, maybe with a little extra cushion around your belly. The problem is that you’re back to work, but your brain is still on vacation and you’re a bit more sluggish than usual.   How do you get yourself motivated and back up Continue Reading

  It’s day two of 2018. Have you made any New Year’s Resolutions? If you’re already struggling to come up with some, we’re here to help. As project managers, we’re constantly striving to improve ourselves and streamline our projects so that customers’ needs are met and budgets don’t balloon — so why not consider making resolutions that will help our Continue Reading

  According to Reader’s Digest, “learning something new” is one of the ten most popular New Year’s Resolutions. And one of the best places to learn new things are at industry conferences.  Conferences help you stay up-to-speed on the latest industry developments, pick up tips from respected experts in the field, meet other project management professionals, and have some fun Continue Reading