West One. One of Pixar’s largest and most important conference rooms, used by the animation studio’s top creative minds. And perhaps one of Pixar’s greatest follies. A long, elegant table once dominated the room. During meetings, up to 30 people would gather around, forming two long lines on either side of it. A production’s top commanders—the director, producers, and key […]
Ever left a meeting unsure of what to do next? What about spending hours on a draft only to find out the direction changed a week ago? So, why is communication important? Well, it’s one of the first things we learn growing up (we even have degrees in Communication) and still proves to be one of the toughest skills to […]
Marketers were sent into a panic last week when Facebook announced its algorithm will soon limit the brand and publisher posts in users’ feeds. Many in the industry are calling it the “nail in the coffin” for organic reach. But it isn’t just Facebook that has marketers on edge. The latest data reveals that many “tried and true” digital marketing […]
Creative teams are constantly under the gun to deliver compelling, innovative campaigns. And it’s easy to buckle under that pressure when there’s a lack of time and resources. According to our Agile Marketing Survey, developing campaigns that stand out in the market is the number one challenge for marketers today. But creative teams are struggling to keep up with the […]